Store audit
Shopify store audit: the full health check
A store audit is broader than an SEO audit: it also looks at the things that stop a visitor from buying. This page covers the full health check, from crawlability to trust signals, and the order to work through it.
Want to see which of these issues your own store has? The scan is free.
Scan my store freeThe six areas of a store audit
| Area | What breaks most often | Fix effort |
|---|---|---|
| Findability | Blocked templates, stale sitemap, noindex left from staging | Low |
| Search presentation | Missing meta descriptions, duplicate titles, no Product schema | Low, high volume |
| On-site experience | Oversized hero images, layout shift, unused app scripts | Medium |
| Content quality | Supplier-feed product copy, empty collection pages | High |
| Navigation health | Broken links from deleted products, 404s, orphan collections | Low |
| Trust | Missing policies, no contact page, unclear shipping and returns | Low |
Work order
Start with findability and search presentation. They are mechanical, they affect every URL in the catalog, and they determine whether your pages appear and get clicked at all. Navigation health is next because broken links waste crawl budget and lose buyers mid-journey. Experience and content follow, because they are slower and need judgement.
StoreFix automates the mechanical parts: it audits all six areas, repairs the meta data, alt text, link, 404 and structured-data findings inside Shopify with one-click undo, and re-audits to confirm. Content and trust items are listed for you to handle.
How often to run it
- Monthly for an active catalog.
- Immediately after a theme change — themes rewrite meta and schema templates.
- After any bulk product import from a supplier feed.
- After installing or removing an app, which often changes theme scripts.
Frequently asked questions
- What does a Shopify store audit cost?
- Agencies charge roughly $300–$1,500 for a one-off store audit. StoreFix's automated audit is free; the paid plans cover the automatic repairs.
- How is a store audit different from an SEO audit?
- An SEO audit looks at findability and search presentation. A store audit also covers experience, content and trust — the things that decide whether an arriving visitor buys.
Find these problems in your store. Fix them in one click.
StoreFix scans your Shopify store, repairs everything it can safely change, and runs the audit again to verify the result.
Scan my store freeNo login needed for the audit.