Why does Semrush report thousands of issues on a small store?

It counts every affected URL. A single template mistake becomes one finding per generated page, which is why fixing the pattern collapses the count so quickly.

Semrush

Semrush Shopify audit errors and how to fix each one

Semrush Site Audit is excellent at telling you what is wrong and deliberately agnostic about your platform. This page maps its most common Shopify findings to the specific place in Shopify where the fix belongs.

Want to see which of these issues your own store has? The scan is free.

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Errors

Semrush finding	Where to fix it in Shopify
Duplicate title tags	Product/collection 'Edit website SEO' title — differentiate by variant attribute
4xx errors	Create URL redirects; correct hard-coded theme links
Broken internal links	Update the link target, then redirect the old URL
Duplicate content	Canonical to /products/handle; rewrite feed-imported descriptions
Invalid structured data	Theme JSON-LD block or the SEO app emitting it

Warnings

Semrush finding	Where to fix it in Shopify
Missing meta descriptions	'Edit website SEO' description on each resource
Missing alt attributes	Image alt field in the product media editor
Low text-to-HTML ratio	Expand thin product and collection copy
Too many on-page links	Trim mega-menus and footer link farms
Redirect chains	Repoint the first redirect at the final URL

What Semrush reports that no app can fix

Backlinks, referring domains and authority-style metrics live outside your store. Any tool promising to fix those from inside Shopify is misrepresenting what it does. Fix everything on-site, then treat off-site work as a separate discipline.

StoreFix detects this class of issue during the audit, applies the safe repair through the Shopify Admin API, stores the previous value so you can undo it, and re-runs the audit to confirm the fix landed.

Frequently asked questions

Why does Semrush report thousands of issues on a small store?: It counts every affected URL. A single template mistake becomes one finding per generated page, which is why fixing the pattern collapses the count so quickly.

Find these problems in your store. Fix them in one click.

StoreFix scans your Shopify store, repairs everything it can safely change, and runs the audit again to verify the result.